Guides

What we have learned about working with food creators, written for restaurant owners rather than marketers. No gated downloads, no email required.

How to vet a halal food creator: the five checks that matter

The checks that decide whether a creator is safe to book — brand safety, follower band, engagement rate, audience location and delivery risk — with the actual thresholds. Plus the point at which a comped meal legally becomes an advert, and who is responsible for saying so.

25 August 2026 · 8 min read

What does restaurant influencer marketing cost in the UK?

UK benchmark ranges for 2026 — creator rates by tier, agency retainers, and the food-cost layer that appears in no quote you will ever receive. Plus the five questions to ask before comparing two prices that look like they measure the same thing.

25 August 2026 · 8 min read

One more guide is planned — the ASA disclosure rules in full. It will appear here when it is written, not before.

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