Worth the journey.
Get found by the diners already searching for you.
Rihla Reach, influencer marketing for UK halal restaurants.
The local creators your community already trusts, bringing new diners through your door. Managed, contracted, tracked.
A few short steps. I reply within one working day, even if the answer is no.
“Is this actually halal?”
It’s the first question a new diner asks, silently, before they book. The question we exist to retire. Your regulars know the food is right. Everyone else can’t find you, and isn’t sure they can trust you.
Paid social rents attention: the reach stops the day the budget does, and an ad served to a stranger carries none of the trust a neighbour’s recommendation does. The creators who message for a free meal rarely have a contract, and rarely post. We turn that scattered guesswork into a managed system, through the voices your community already trusts.
A creator your neighbourhood already follows converts better than a stranger with a bigger number. Trust travels. Reach alone doesn’t.
Three moving parts. One retainer.
We make UK halal restaurants easy to find and easy to trust, through the local creators their community already follows.
We source & vet the creators
UK halal-food creators your local community already follows. Fake-follower audited, halal brand-safety checked, screened for real reach, not just follower counts.
They create the content
A contracted visit to your restaurant, briefed, disclosed with #ad, and native to the platform. Not an ad script read out loud.
You approve; we track & report
One quick approval from you. We handle promo-code tracking and a monthly report on reach, engagement and redemptions. One flat retainer, agreed up front.
Your part: host the visit and give one approval. We handle everything else.
Pricing
One retainer. Everything managed.
Flat monthly pricing, no per-post negotiation. Pick the volume; we handle the rest.
Every plan includes
- Fake-follower audit + halal vetting
- Written contract + professional brief
- #ad disclosure up front, as ASA guidance requires
- Any no-show creator replaced, and you’re never charged for content that doesn’t go live
- Monthly report delivered by the 5th of the following month
Starter
£1,500 /mo
For one location testing the model.
- Creators
- 3 vetted, one platform
- Content
- 9 pieces: 3 videos, 6 Stories
- Tracking
- Promo code
- Reporting
- Monthly report
- Calls
- 1 a month
- Rights
- 90-day organic reshare
- Campaign term
- 3 months, then monthly
- Onboarding, one-time
- £150
- To start
- £1,650
Growth
£2,500 /mo
For restaurants reaching beyond the regulars.
- Creators
- 5 vetted, one platform
- Content
- 17 pieces: 5 videos, 2 carousels, 10 Stories
- Tracking
- Promo code + UTM
- Reporting
- Monthly + weekly snapshot
- Calls
- 2 a month, incl. mid-month check-in
- Rights
- 90-day organic reshare
- Campaign term
- 3 months, then monthly
- Onboarding, one-time
- £200
- To start
- £2,700
Premium
£4,500 /mo
For brands going all-in on halal dining.
- Creators
- 6 you pick from a vetted shortlist, Instagram + TikTok
- Content
- 28 pieces: 12 videos, 4 carousels, 12 Stories
- Tracking
- Conversions per creator
- Reporting
- Monthly + weekly + mid-month
- Calls
- 3 a month
- Rights
- 90-day paid ads, boost-ready video files
- Campaign term
- 6 months, then monthly
- Onboarding, one-time
- £300
- Campaign total
- £27,300
Rihla Reach is not VAT-registered, so no VAT is added and the prices above are what you pay.
Beyond the fee, you cover two things. First, each creator’s meal for them and one guest, at your food cost: roughly £19–23 on an £80 bill. If you’re VAT-registered, HMRC may treat a meal given in return for content as a taxable supply, so check VAT on it with your accountant. Second, the discount your promo code gives customers, which you set.
After the campaign term, plans continue month to month on 30 days’ written notice, or you can take a six-month renewal at a discount.
We’re hand-picking our first 3 founding restaurants.
We waive the onboarding fee. Your monthly rate is locked for 12 months, and you get an extra creator in month one. There is a check-in at the halfway point, with a mutual break option if it is clearly not the right fit, so there is no risk of being locked in to something that is not working. In exchange, a testimonial and case study once results are in.
Run one campaign first. See the results, then decide.
2 vetted creators, 4 pieces of content (2 posts, 2 Stories), promo-code tracking, and a full report at the end. Rights: the restaurant may reshare the content organically for 90 days, with credit. No strategy call is included. One month, no campaign term. If you move on to Starter or Growth within 60 days of your Pilot content going live, the onboarding fee for that plan is waived.
£850 one-time
Built for one thing, not bolted onto everything else.
Rihla Reach is an influencer marketing agency built only for independent halal restaurants in the UK. I started it because no one was building specifically for halal restaurants. The big agencies treat halal as one box among many, so some of the best food in the country stays a secret. Real vetting, real contracts, no shortcuts. We take only a handful of founding restaurants at a time, so each gets the attention this actually needs.
We guarantee delivery and measurement: vetted creators, agreed content, tracked results. We don’t promise sales. Anyone who guarantees footfall isn’t being straight with you.
UK-focused
The UK is the only market we work in, not one region on a global agency’s roster. We’re starting in Birmingham.
Halal dining only
One category, not a generalist roster split across a dozen industries.
One point of contact
You deal with the person who runs your account, start to finish.
Questions
Straight answers before you call.
What will this cost me beyond the fee?
You comp each creator’s meal for them and one guest: the food cost, not the menu price, so an £80 bill runs you about £19–23. If you’re VAT-registered, HMRC may treat a meal given in return for content as a taxable supply, so check VAT on it with your accountant. You also fund any discount your promo code gives, and that discount is yours to set. Your plan’s fee, monthly or Pilot, covers everything else.
How soon will I see results?
Content goes live in the first month. The patterns worth judging (redemptions, repeat reach, new faces) build over two to three months. That is the campaign term: three months on Starter and Growth, six on Premium. After that, plans roll monthly so you stay in only while it is working.
What if a creator doesn’t post?
You’re never charged for content that doesn’t go live. Creators are paid only on verified delivery, and we replace any no-show.
Do I need a following myself?
No. The creators post to their own local audiences. If you have an Instagram, we’ll build a Story Highlight on it, but you don’t need a following of your own.
What if I don’t like the content?
You get one round of revisions against the agreed brief at no extra cost, with 48 hours to review each piece. Changes outside the original brief are a new deliverable, priced separately and only with your sign-off.
Can I cancel early?
Plans run for the campaign term (three months on Starter and Growth, six on Premium), which is the commitment on both sides. Founding restaurants get a mutual break option at the halfway check-in. Outside that, ending early means covering the remaining term’s fees, minus costs we no longer have to pay. When the term ends you are not rolled into another one: plans continue month to month on 30 days’ written notice, or you can take a six-month renewal at a discount.